Eurodisney
Beginning of paper
opened in April of 1992, and was expected to be the biggest attraction in France. So what happened? Were the French not into Mickey Mouse, or were they not willing to adapt to American culture? Many reasons contributed to the initial failure of Disney, and it seems Disney underestimated their i ....
Middle of paper
.... All this was going on right at the beginning of a recession period for Europe, which made decisions for cheaper and economical vacations for people. Disney's biggest mistake was not researching the people who were supposed to account for fifty percent of the attendance, the French. Many of the French people viewed the Disney name and company as "American Imperialism - plastics at it's worst". Many French farmers were upset over how Disney purchased the land, which was at 1971 market value. ....
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Word count: 973
Page count: 4 (approximately 250 words per page)
