Penguin Books: Introduction To Modern Business
Beginning of paper
The aim of this essay is to comment on how, over the last six years
Penguin Books Limited has grown and managed external and internal changes.
Sixty one years ago, Allen Lane, the managing director of the Bodley
Head, a British publishing company, revolutionised reading with the introduction
of th ....
Middle of paper
.... Warehousing, Distribution
and Sales Services followed. Now the whole of the Company's systems are
incorporated and networked.
During this period a new lists including the Twentieth Century Classics
Series complementing the Penguin Classics, Arkana, the New Age list and Fantail,
the mass-market children's list were introduced.
Internal change that took place during that year was the closing down of
the Penguin Bookshops (that expanded to include 12 shops during the last decade),
leaving j ....
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Word count: 1271
Page count: 5 (approximately 250 words per page)
